Chinese Android Mobile Phones –Is Huawei Becoming A Household Name?

You've most probably never even heard of Huawei, but little-known Chinese Android mobile phones maker, Huawei has unveiled it’s lofty aspiration: to emerge in the top five category mobile phone supplier internationally within the next two years.

Huawei, which is a global leader in the expansive telecommunications industry and in Business-to-business market, only commenced its consumer devices arm in Australia six months ago on the back of retailers such as, Crazy John's. Huawei claims to have already generated 40% year-on-year growth internationally in devices, with sales revenue mounting $4.5 billion in 2010 and $6 billion projected by the end of 2011.

Speaking at the company's inauguration of its device portfolio on Chinese Android mobile phones, broadband products and tablets for the second half of 2011, director of Huawei's devices division, Alex Huang, summarized plans to "transform" the company's operations with the aim of developing Huawei into a household name.

Huawei is by now well considered as an OEM (original equipment manufacturer) supplying Australian telcos with gadgets such as the 3G broadband Internet dongles. In 2010, December, the company publicly introduced itself as a consumer brand, and directly targeted the low-end segment of the Chinese Android mobile phones market.

Strategically, the company is still to go on with low-priced smartphones to annex an expansive demographic, it revealed the Huawei IDEOS U8150 through Australia Post and Crazy Johns outlets in December last year for just $129 (now fetching for $99 online), and ensued in March with a considerably high-priced IDEOS X5 for $349 outright at Dick Smith and Crazy John's stores.

Chinese android mobile phones International showdown

Then again, Apple’s growth story in China can’t be underestimated, and especially when it comes to Android mobile phone segment. Because according to Morgan Stanley’s most recent AlphaWise findings of China’s handset demand for smartphones, there is a take off and Apple is in a perfect spot to harvest the benefits. Here is why:

· Of the 2,029 Chinese Android mobile phones consumers the research house (AlphaWise) interrogated, 87% said the next handset they’ll buy will be a 3G device, and with 30% of those interviewed said they expected that the handset to be an iPhone, even at its existing price, with a few feel its still high. When price was distanced as a consideration, the number increased to 53%.

· Without the cost to consider, 20% of respondents alleged they’d opt for a Nokia phone, down from the 25% that said they’d do so when cost was a consideration. Same applies with HTC. Told to consider cost, 7% of respondents supposed they’d prefer an HTC phone. Told not to consider the cost, their number fell to 5%. Samsung too, gave up on a percentage point in the cost-is-no-object depiction, falling to 4% from 5%.

And with Apple’s 23% increase, it’s pretty obvious where that entire lost market share ended up. Since according to Stanley, if the iPhone price decreases, demand for it in China increases even if rival Chinese android mobile phones match the fall in price.